Written and reviewed by Josh Kohanim, Esq., California Bar No. 328609 · Reviewed
Whether California's privacy law applies
The California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to a "business" that meets one of the thresholds in Civil Code section 1798.140: annual gross revenues over $25,000,000 in the preceding calendar year, annually buying, selling, or sharing the personal information of 100,000 or more consumers or households, or deriving 50 percent or more of annual revenue from selling or sharing personal information (leginfo.legislature.ca.gov).
A law firm may or may not meet any of them. We honor the rights described below regardless of whether the statute obliges us to, and we describe our practices here as if it did. The California Attorney General's guide to the act is at oag.ca.gov, and the regulations are published by the California Privacy Protection Agency at cppa.ca.gov.
What we collect
Civil Code section 1798.100(a) requires a business to tell you, at or before the point of collection, "the categories of personal information to be collected and the purposes for which the categories of personal information are collected or used and whether that information is sold or shared" (leginfo.legislature.ca.gov). The same section requires that collection and retention be "reasonably necessary and proportionate" to those purposes. The full list follows.
| Category | What it is | Why we collect it | How long we keep it |
|---|---|---|---|
| Identifiers | Name, phone number, email address if you give one, IP address | To reach you, and to run a conflicts check before we can consider representing you | See the retention section below |
| Sensitive personal information | What you tell us about your injury, your treatment, and your health | To decide whether there is a claim and to evaluate it | Same as identifiers, and never used to infer anything about you for advertising |
| Commercial information | The insurance and claim details you describe | To identify the coverage that could apply | Same as identifiers |
| Internet or network activity | Pages viewed, referring page, browser and device type | To see which pages actually help people and to keep the site working | Aggregate measurement only |
| Communications | Texts, calls, voicemails, and messages you send us | To answer you and to keep an accurate record of what was said | Same as identifiers |
Section 1798.140 defines "sensitive personal information" to include "personal information collected and analyzed concerning a consumer's health." On a personal injury site, that is most of what you send. We do not use it to infer characteristics about you, we do not use it for advertising, and we do not disclose it except as described below.
Where the information comes from
- Directly from you: the intake form, a phone call, a text message, or an email you send us.
- From your device automatically: IP address, browser and device type, referring page, and the pages you open here.
- From someone acting for you: a family member, a friend, or a parent submitting a claim on behalf of an injured child.
- From records we obtain with your written authorization once we represent you, such as medical records, billing records, and the collision report.
Who we disclose it to
We disclose personal information to service providers who work for us under contract and may use it only to perform that work. Those providers are website hosting, form processing, the customer relationship system that routes a new inquiry to a person, and the telephone and text messaging carrier that delivers our calls and messages. If we take your case, we disclose what is necessary to pursue it, to the people the case requires, with your knowledge. We also disclose information where the law requires it, such as a subpoena or court order, and we say so unless we are prohibited from telling you.
Not sold and not shared
We do not sell personal information. Section 1798.140 defines "sell" broadly, as disclosing a consumer's personal information to a third party "for monetary or other valuable consideration," and "share" as disclosing it to a third party "for cross-context behavioral advertising, whether or not for monetary or other valuable consideration" (leginfo.legislature.ca.gov). We do neither, and we do not disclose your mobile number or your consent to call or text you to any third party or affiliate for their own marketing.
If that ever changes, this page changes first. Section 1798.135 requires a business that sells or shares personal information to post a clear and conspicuous "Do Not Sell or Share My Personal Information" link, and permits a single "Your Privacy Choices" link covering that and the sensitive information right, or the honoring of an opt-out preference signal instead of a link (leginfo.legislature.ca.gov). If any advertising tag on this site ever puts us in that category, the link goes up at the same time the tag does, and we honor the Global Privacy Control browser signal.
Cookies and analytics
This site sets the cookies needed to serve pages and to remember what you have already typed into a form. We also measure traffic, so we can tell which pages help people and which do not. Every analytics or advertising product that runs on this site is named in this policy before it runs, and you can see the list by reading this section: if a product is not named here, it is not running.
There is a specific risk on a site like this one. The page you are reading is a statement about your health. A URL such as a brain injury page or a spinal cord injury page, combined with an identifier, is a health inference about the person who opened it. We do not send page-level browsing tied to an identifier to an advertising platform.
How long we keep it
An inquiry that does not become a case is kept only as long as we need it to run a conflicts check and to show that we did not take the matter, and it is then deleted. A file we do open is kept for the period required for a client file, because an attorney's obligations to a former client outlast the case. Aggregate traffic measurement carries no name attached to it. If you want to know what we hold about you specifically, ask, and we will tell you.
Your California privacy rights
California gives consumers a defined set of rights over personal information. We honor all of them:
- Know. Ask what categories and specific pieces of personal information we hold about you, where we got them, and why we have them (Civil Code section 1798.100).
- Delete. Ask us to delete personal information we collected from you. Section 1798.105 allows a business to keep what it needs to complete a transaction you requested, to comply with a legal obligation, and for the other listed exceptions (leginfo.legislature.ca.gov).
- Correct. Ask us to correct inaccurate personal information. Section 1798.106 gives you "the right to request a business that maintains inaccurate personal information about the consumer to correct that inaccurate personal information" (leginfo.legislature.ca.gov).
- Opt out of sale or sharing. Section 1798.120 gives you the right to direct a business not to sell or share your personal information (leginfo.legislature.ca.gov). We do neither, so there is nothing to opt out of, and the request costs you nothing to make.
- Limit the use of sensitive personal information. Section 1798.121 lets you direct a business to limit use of sensitive personal information to what is necessary to provide the goods or services you asked for (leginfo.legislature.ca.gov). That is already the only way we use it.
- No retaliation. Section 1798.125 prohibits a business from discriminating against you for exercising these rights (leginfo.legislature.ca.gov). Asking us to delete your information will never change how we treat your case or your inquiry.
How to make a request. Call (424) 235-7879 and say you are making a privacy request, or write to Wise Personal Injury & Accident Law, APC, 18653 Ventura Blvd., Suite 361, Tarzana, CA 91356. Tell us what you want done and give us enough detail to find your record. An authorized agent may submit a request for you with your written permission, and we will ask you to confirm it.
What happens next. We verify that the request comes from you before acting on it. Section 1798.130 requires a business to respond within 45 days of a verifiable consumer request, extendable once by another 45 days with notice to you (leginfo.legislature.ca.gov). We work to that clock. There is no charge.
Calls and text messages
The consent language on our form reads: "I agree that Wise Law may call or text me at the number provided about my inquiry, including with automated technology. Consent is not a condition of hiring us. Message and data rates may apply. Reply STOP to opt out." That checkbox is not pre-checked, and you can submit the form without it.
- Messages relate to your inquiry and your case. Frequency depends on what is happening in your matter, which means it varies.
- Reply STOP to any message to stop receiving them. Reply HELP for help. Standard message and data rates may apply.
- Mobile opt-in data and consent are not shared with any third party or affiliate for their own marketing.
- We record when and how consent was given, and we keep that record for as long as we keep the rest of the inquiry.
- Advertising claims made in the consent copy are subject to Business and Professions Code section 6157.1, which prohibits false, misleading, or deceptive statements in attorney advertising.
Children
This site is not directed to children, and we do not knowingly collect personal information from a child under 16 without the consent section 1798.120(c) requires (leginfo.legislature.ca.gov). There is one exception in a practice like ours: a parent or guardian submits an inquiry about an injured child. In that case the adult is the person contacting us, and the information about the child is handled the same way as any other sensitive information in a file. The child's own claim is subject to the tolling and court approval rules described on our questions page.
Security
The site is served over HTTPS, form submissions are encrypted in transit, and access to inquiry data is limited to the people who need it to do the work. No system is perfect. If you learn of a security problem with this site, call (424) 235-7879.
What you send before we sign
Submitting this form does not create an attorney-client relationship. An attorney-client relationship is formed only by a signed written fee agreement. That matters here because information you send before an engagement may not be protected by the attorney-client privilege. Send enough to let us evaluate the case and no more. Once we do represent you, Business and Professions Code section 6068(e) requires an attorney to "maintain inviolate the confidence, and at every peril to himself or herself to preserve the secrets, of his or her client" (leginfo.legislature.ca.gov). That duty is stricter than any privacy statute on this page.
Policy changes and contact information
When this policy changes we change the effective date at the top and describe what changed, under the corrections and updates policy in our editorial standards. This version takes effect September 4, 2026. For a privacy request, a question about this policy, or a complaint, call (424) 235-7879, seven days a week, or write to Wise Personal Injury & Accident Law, APC, 18653 Ventura Blvd., Suite 361, Tarzana, CA 91356. What this site is and is not, legally, is set out in our disclaimer.